Matt Levine Out-Douches Himself

June 26th, 2009

Matt Levine, owner of the Eldridge Bar which opened during the recession with butlers serving $30 cocktails to select cool kids, has somehow out-douched himself. I caught a peek at his remodeling of the restaurant in The Hotel on Rivington, LevantEAST. The menu is one huge cliche of tired bar foods, written in a French accent with a sprinkling of faddish food phrases like heirloom, organic, crudo and farmstead. He even describes the cuisine as a “combination of classic French bistro meeting American spa.” Douchetastic!

Is it just me or is this menu SUPREMELY boring and douchey? Hummus/pita and tomato/mozzarella are about as creative as caesar salad. Oh wait, that’s on the menu too.  I liked the old Thor actually. Did it really go so downhill that this is the replacement?

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4 Responses to “Matt Levine Out-Douches Himself”

  1. Chef Shaya on June 26, 2009 11:33 am

    Wow…how many times can you use the word “douche?” that being said, this is a VERY boring menu…but as a chef, dealing with some VERY picky eaters….that’s what “the masses” want…it’s the most marketable….*sigh* what can you do?

  2. Erika Strum on June 26, 2009 11:36 am

    Hey Shaya! I guess we’ll have to see when the initial reviews come out but there are plenty of inventive restaurants in New York that do really well so I don’t know if that’s entirely true. Maybe the type of people who frequent Levine’s spots want this type of food, but I sure don’t!

  3. mikey boom on June 30, 2009 9:41 am

    Congrats! this post just bumped out CrankyBorchers.com from the top organic result for the word ‘Douche’ and any douche derivatives…

  4. Erika Strum on June 30, 2009 1:27 pm

    That was my goal ;)

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